Rainy City becomes award-winning agency from Leigh Spinners Mill

Following success in selling clothes online and starting her own skincare brand, Rebecca Worsley founded the 'Rainy City' agency in 2017 to "build something like a legacy".

Becoming the first female-led 'Shopify Plus' agency in Europe, Rainy City has been making waves in the world of e-commerce and online marketing; announcing a huge £1m annual turnover last year.

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Some of the team at Rainy City (Image: Rainy City)

Specialising in building stylish and effective websites for the health and beauty industry, but collaborating with a wide breadth of clients, Rainy City was recently named eCommerce Website of the Year at the UK Digital Excellence Awards this month.

For their assistance in growing the Lee Stafford hair and beauty brand, they were also named the Digital Team of the Year at the prestigious digital awards ceremony.

With two more nominations at the UK Dev Awards next month, much of this upward trajectory has come out of the flourishing creative hub at Leigh Spinners Mill.

The business builds websites and online presence for other brands (Image: Rainy City)

Rebecca, 31, from Manchester, said: "It's amazing to be nominated and winning awards with Rainy City because it just started with just two of us back in 2017.

"We've grown to employ 20 people in the agency now, and to be turning over £1m a year and being recognised at awards ceremonies shows we are on the right track.

"We're still a young team so we're always looking to build partnerships and allowing more brands to grow and succeed."

On a business trip to Barcelona (Image: Rainy City)

Despite the difficulties posed by the pandemic, the huge shift to working online became a significant factor in Rainy City growing its reach across the globe.

In contrast to other companies, the knock-on effect of coming out of lockdowns has proved to be more of a challenge than working through the pandemic.

The team won eCommerce team of the year (Image: Rainy City)

Rebecca, 31, added: "As soon as lockdown happened, everyone realised the importance of having an online presence so this helped us massively.

"It has actually been more difficult adjusting to the comedown from covid and fewer people being online, but this is something that we're creatively trying to come up with solutions to help us grow further."

The team are looking to grow even further (Image: Rainy City)

One of these solutions, Rebecca said, is running events and panel discussions with leaders in the digital and health and beauty markets, to collaborate and network with companies of a similar ilk.

With hopes to bring more eyes and recognition to Rainy City, the brand's latest event in Manchester sold around 400 tickets; highlighting the growing emergency as a major player in the e-commerce world.